IN : FABRIC

TYPE

MOTION MEDIA

COMPANY

FABRIC

DIRECTOR

JOSHUA COX

The use of color and texture are among the simplest of ways to get to know the material of a product.

APPROACH

To capture fabric details I used graphic shapes that allow for bold, yet subtle color combinations.  The use of color and texture are among the simplest of ways to get to know the material of an object. I liked the idea if seeing it all laid out, pieces that are responsible for the whole of the thing.

THE SHAPE IS THE THING.

“We focused in on designing shapes that support the composition of the square or rectangle. That being the case, It made these perfect for instagram posts or for use within the digital web presence. We have to find new ways of creating visual flexibility”

THE SQUARE

THE RECTANGLE

AS COMPLICATED AS YOU ARE

After working with the shapes and materials we wanted to pair the materials with the personalities and fashion in the streets.

II V A  GET
TO KNOW US

TO KNOW US, IS TO LOVE US

  • STAY IN THE KNOW

We collaborate with ambitious brands
and people.  Let’s connect. 🙂

IN: FABRIC

 The use of color and texture are
among the simplest of ways to get to know the material of a product.

APPROACH

To capture fabric details I used graphic shapes that allow for bold, yet subtle color combinations.  The use of color and texture are among the simplest of ways to get to know the material of an object. I liked the idea if seeing it all laid out, pieces that are responsible for the whole of the thing.

THE SQUARE

THE RECTANGLE

AS COMPLICATED AS YOU ARE

After working with the shapes and materials we wanted to pair the materials with the personalities and fashion in the streets.

II V A  GET
TO KNOW US

TO KNOW US, IS TO LOVE US

We collaborate with ambitious brands and people.  Let’s connect. 🙂

  • STAY IN THE KNOW