BIOLOGY : SHIRO

TYPE

MOTION MEDIA

COMPANY

BIOLOGY

DIRECTOR

JOSHUA COX


Earth has a natural type of

internet and Mycelium is
the conductor.

APPROACH

Mycelium can transport nutrients between different plants or trees.  Mycelium is the vegetative part of a fungus or fungus-like bacterial colony, consisting of a mass of branching, thread-like hyphae. The mass of hyphae is sometimes called shiro. These images are inspired by the articles and ideas of scientists and the natural world.

LEARN FROM NATURE

“Nature is fascinating to me. I am a lifetime student of studying the way nature grows and works. The master design and function of it all. There is a vast amount of things we can be taught by the way nature designs.”

FORM AND FUNCTION

We used computer vision (CGI) to generate the vegetation, mosses, and soil. Mushrooms grow a particular way because they have a function to perform within nature. We wanted to take inspiration from this.

II V A  GET
TO KNOW US

TO KNOW US, IS TO LOVE US

  • STAY IN THE KNOW

We collaborate with ambitious brands
and people.  Let’s connect. 🙂

SHIRO


Earth has a natural type of

internet and Mycelium is
the conductor.

APPROACH

Mycelium can transport nutrients between different plants or trees.  Mycelium is the vegetative part of a fungus or fungus-like bacterial colony, consisting of a mass of branching, thread-like hyphae. The mass of hyphae is sometimes called Shiro. These images are inspired by the articles and ideas of scientists and the natural world.

LEARN FROM NATURE.

Nature is fascinating to me. I am a lifetime student of studying the way nature grows and works. The master design and function of it all. There is a vast amount of things we can be taught by the way nature designs.

FORM + FUNCTION

We used computer vision (CGI) to generate the vegetation, mosses, and soil. Mushrooms grow a particular way because they have a function to perform within nature. We wanted to take inspiration from this.

II V A  GET
TO KNOW US

TO KNOW US, IS TO LOVE US

We collaborate with ambitious brands and people.  Let’s connect. 🙂

  • STAY IN THE KNOW